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Event Marketing Manager

all: All Sales & Marketing
Role Type: Full Time
Location: Bengaluru Remote

About Us

At Toddle, we help teachers do better what they do best – teach!
We do this by creating intuitive technology tools that empower teachers across all stages of teaching and learning. Our mission is to amplify teaching for 60 million K-12 educators globally and support them in delivering meaningful and personalised learning experiences.

Here are some key facts about us:

  1. Currently used by 1,200+ schools and 30,000+ teachers from 107 countries
  2. Net Revenue Retention > 110%
  3. NPS > 70
  4. 100% product led growth fuelled by positive word of mouth

The Team
We are a diverse group of people (educators, engineers, designers) who have been fortunate to study at some of the best colleges – Stanford, Harvard, Brown, IITs. We have experience of working in companies such as McKinsey, Unilever, Sprinklr, Zomato, Bridge International Academies, and Teach for India. We also own and operate a network of progressive schools (www.todden.com); this gives us the opportunity to work in a tight loop with teachers and incorporate their feedback into the products and services we build. We are backed by leading VCs and Angel Investors.

Here’s what we love solving for

  1. Creating delightful experiences that help teaching teams collaborate better
    & be more effective
  2. Building tools that help teachers personalise learning for their students
  3. Helping teachers around the world connect with each other meaningfully
    We are at a pre-series A stage right now, growing fast in the SAAS Ed-tech space, and have been funded by Matrix, Beenext, and Better Capital among others.

Here’s what you’ll be doing

We are looking for an efficient marketing operations rep with 2-3 years of experience working with SAAS companies in marketing and event management. You will be responsible for identifying, organizing and executing 3rd party and internal events focusing on growth. You will also maintain operational sanity of the team by creating trackers, research documents and databases across different markets. This role will report to the Director – Marketing & Growth.

Your responsibilities will include:

  • Own and deliver distribution & promotional efforts for Toddle’s flagship events
  • Identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance
  • Work with director of marketing and director of sales to organize and staff customer and sponsored events
  • Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
  • Negotiate and execute contracts for large- and small-scale events
  • Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
  • Coordinate with different teams to ensure event messaging and branding is aligned
  • Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
  • Maintain updates research on different market segments and share it with respective representatives
  • Maintain an updated database of leads, contacts, key information for all market segments

Is this someone that looks like you?

  • Bachelors degree in marketing, media or related fields
  • 2-4 years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Experience working with different marketing channels – social media marketing, email marketing, display advertising, search engine marketing
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • You are creative, innovative, and always think outside the box
  • Highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data
  • Confident with a dynamic personality
  • We deeply value building the right culture at Toddle, and these are a few things that we look for in each hire – coach-ability, curiosity, ownership and hustle
  • High sense of accountability & ownership
  • Strong team player and someone who derives great joy from efficient teamwork
  • Humility, diligence and a willingness to learn new things – A Lifelong Learner

Excited about the role?
Here are some more benefits:

  1. Work from anywhere – Work from where you like – home, co-working space, cafe or the hills
  2. Exposure to diverse learning opportunities
    • Work across different projects & teams to develop skills outside of your core expertise
    • Access to a small budget towards learning (e.g. books, online courses, substacks)
  3. Industry best leave policy
    We trust you fully on your commitment to our mission and your judgement on planning your time and taking leaves:
    • No cap on the number of sick or casual leaves
    • Special paid leaves for childbirth, wedding etc.
    • And if in any circumstance you feel burnt out – there is a little something for this too!
  4. Flexible working hours
    • Block “no-meeting hours” to enable uninterrupted focused work
    • Saturdays are flexible non-working days – dedicate these as you like
  5. No bell curve performance evaluations
  6. And yes, a super fun and smart group of folks to collaborate and grow with.

Still with us? Here’s the process:

  1. Shortlisting:
    • Complete this form
    • We’ll check out your application and assess it for a fit
    • You will hear back from us within two days of the submission
  2. Once shortlisted, we usually do about 2-3 rounds of interviews, a written assignment, and deep reference checks
  3. We value everyone’s time, and hence we make it a point to communicate proactively at all stages of your application. You can always reach out to us for any questions at chinmoyee@toddleapp.com

Apply here

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