Toddle is a teacher-built, AI-first teaching and learning platform that goes beyond a typical LMS. We help educators streamline their entire workflow – from curriculum planning and assessments to student portfolios, gradebook, progress reports and family communication – all from one intuitive interface.
In the past two years, we’ve deeply embedded AI across our entire platform to reduce teachers’ administrative workload and help them focus on what really matters: delivering meaningful, personalised instruction. Whether it’s planning lessons, assessing student work, or writing report cards, Toddle AI is built to support teachers in all their work.
Today, 2,000+ schools and districts across 100+ countries use Toddle to simplify and elevate their teaching. We are backed by leading global investors, including GSV and Sequoia Capital.
Here’s what you’ll be doing
We’re rapidly growing and looking for a Demand Generation Lead focused on Net Revenue Retention (NRR) – someone who can unlock the full potential of our 2000+ strong customer base. Your mission: build and execute a demand generation strategy that identifies clean upsell and cross-sell opportunities, drives qualified expansion pipeline, and ultimately contributes to Toddle’s revenue growth through deeper customer value.
This is a highly collaborative role that sits at the intersection of marketing, sales, and customer success. You’ll work closely with our School Success and NRR Sales teams to build account-specific campaigns, nurture warm leads, and create engagement loops through events, user groups, and other targeted initiatives. If you enjoy thinking creatively about expansion, owning outcomes, and experimenting with multi-channel strategies – this is the role for you.
This role is ideal for someone who thrives at the intersection of strategy and execution – with strong empathy for educators, a keen eye for expansion signals, and the drive to turn insights into action
Key Responsibilities:
- Own the NRR demand generation strategy – design and execute campaigns to expand existing accounts through upsell and cross-sell opportunities
- Partner deeply with the School Success team to identify and prioritize expansion-ready accounts based on product usage, intent signals, and strategic fit
- Collaborate with the NRR sales team to drive high-quality expansion leads toward closure
- Run multi-channel campaigns – across email, events, webinars, in-product nudges, SS-led outbound, and user group meetups – to drive demand within our customer base
- Build segmented playbooks for different types of expansion opportunities (e.g., new product adoption, additional licenses, advanced modules)
- Develop account-specific engagement plans for top customers in collaboration with School Success and sales
- Drive customer-centric events (virtual and in-person) to deepen engagement and uncover new opportunities
- Track, measure, and report on campaign performance, lead conversion, and pipeline contribution in close coordination with sales and marketing ops
Is this someone that looks like you?
- Experience: 5–6 years of experience in demand generation or customer marketing within a high-growth SaaS environment, ideally focused on expansion or retention
- A strong track record of running multi-channel campaigns that drive upsell, cross-sell, and product adoption across an existing customer base
- Deep experience working closely with Customer Success and Sales teams to identify account expansion opportunities and build tailored engagement plans
- Expertise in running warm outbound and event-led campaigns – including user group conferences, webinars, meetups, and product workshops
- A data-driven mindset – you’re process- and detail-oriented, with the ability to segment accounts, track performance, and optimize across the funnel
- Hands-on experience with HubSpot, Gong, and marketing automation workflows to drive and track expansion campaigns
- Familiarity with paid channels (LinkedIn, Google, Facebook) for retargeting, TOFU warm activation, or ABM campaigns targeting existing accounts
- A builder’s mindset – curious, coachable, and driven to experiment with new ways of engaging customers and growing revenue
- We deeply value building the right culture at Toddle, and these are a few things that we look for in each hire: Coach-ability, Curiosity, Ownership, Hustle, and Humility
- Location: 100% Remote
Excited about the role?
Here are a few more benefits:
- Flexibility at work
- Work from anywhere – home, co-working space, cafe or even the hills
- Block “no-meeting hours” to enable uninterrupted focused work
- Exposure to diverse learning opportunities
- Work across different projects & teams to develop skills outside of your core expertise
- Access to a small budget towards learning (e.g. books, online courses, substacks)
- Industry best leave policy
- No cap on the number of sick or casual leaves
- Special paid leaves for childbirth, weddings, etc.
- No questions asked about menstrual leave
- No bell curve performance evaluations
We trust our hiring process and expect nothing but the best from each team member! - And yes, you’ll be working with a super fun and diverse group of folks to collaborate and grow with.
